Today I am comparing two designs of two blogs of two art galleries/museums in London. The first is that of Tate Modern, one of the most well-known modern art galleries in the world. Its blog is well structured and easy to navigate, with a four column structure and a short description of each post accompanying each photograph. On the left is a sidebar with list of topics and series’ of blogs.
Now we compare the blog of the British Museum. It features a single column of never-ending content to scroll through, which is mind-numbingly dull to look at. Even when a topic is selected from the drop-down menu above the content, only one more column is opened up which is filled with badly organized related categories.
So the moral of this story is: if you have a lot of content and posts, like these sites do, the site is much more engaging when organized into a few columns and with minimal copy on the home page, allowing the user to easily spot items of interest.